Hello. I'm a hands-on design leader with expertise in product design and strategy.

I work to elevate teams as we uncover user needs, craft meaningful experiences, and bring valued products to market.

I have led projects for clients including L’Oréal, easyJet, Aviva, Marks & Spencer, Bayer, and the two case-studies below. Others remain under NDA.

Flexible Financing

Shaping a new value proposition for accommodation providers to more easily access funding to grow their businesses.

Vanguard Invest

Launching a trillion-dollar American financial services giant in Europe.

My first working years were spent in start-ups and venture building. In that frenetic environment I discovered my love for creating something from nothing.

I still find a profound satisfaction in transforming a post-it into a product.

Since then, I’ve honed my skills at world-class consultancies, collaborating across industries to design intuitive, scalable experiences that streamline workflows, optimise operations, and harness AI for higher efficiency.

Specialities

    • Leading and growing multi-disciplinary design teams (product design, research, content) with a focus on clarity, collaboration and high-quality delivery.

    • Mentoring and developing designers at different levels and helping them build confidence, skills and direction.

    • Partnering with product and engineering leaders to shape design vision and guide strategic decisions.

    • Aligning senior stakeholders around user needs, business goals and a clear product direction.

    • Translating complex requirements into practical design approaches teams can move forward with.

    • Strengthening cross-functional collaboration across Product, Engineering, Marketing and BI.

    • Bringing the voice of the user into planning and prioritisation through qualitative and quantitative research.

    • Turning user insights into design hypotheses, prototypes and validated solutions.

    • Leading discovery sessions and collaborative workshops to uncover needs and shape direction.

    • Building scalable design processes that improve speed, consistency and ways of working across teams.

    • Evolving and maintaining design systems to support quality and coherence as products grow.

    • Enhancing workflows with AI-assisted design tools to help teams work more efficiently.

What my clients & colleagues say

“Working closely with Alissa, you have the utmost confidence in her ability to manage a multidisciplinary team to achieve the right outcome. It’s very rare to see a product and design expert, so methodical on driving commercial impact for a client… There are few folks I've worked with over the last 15+ years that I would for sure go after if I was to launch my own business, Alissa would be at the top of the list of names.”

Paul Hutchinson, Managing Director and Partner, BCG X | Ventures

“Alissa is one of the most talented UX designers I have had the pleasure of collaborating within my career span. I had the privilege of working closely with her over more than a year at frog, and I witnessed how she transformed challenging roadblocks into outstanding output. Her sharp acumen in UX design and her unwavering passion to get things done made her an invaluable project team lead.”

Guy Doron, Senior Insight Solutions Lead, Bayer

Get in touch.