Hello. I'm a hands-on design leader with expertise in product design and strategy.
I work to elevate teams as we uncover user needs, craft meaningful experiences, and bring valued products to market.
I have led projects for clients including L’Oréal, easyJet, Aviva, Marks & Spencer, Bayer, and the two case-studies below. Others remain under NDA.
Content Studio
Building a modular AI platform for content creation at global scale.
Flexible Financing
Shaping a new value proposition for accommodation providers to more easily access funding to grow their businesses.
Vanguard Invest
Launching a trillion-dollar American financial services giant in Europe.
My first working years were spent in start-ups and venture building. In that frenetic environment I discovered my love for creating something from nothing.
I still find a profound satisfaction in transforming a post-it into a product.
Since then, I’ve honed my skills at world-class consultancies, collaborating across industries to design intuitive, scalable experiences that streamline workflows, optimise operations, and harness AI for higher efficiency.
Specialities
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Leading and growing multi-disciplinary design teams (product design, research, content) with a focus on clarity, quality, and sustainable delivery.
Mentoring and developing designers across levels, helping them build confidence, judgment, and craft.
Partnering with product and engineering leaders to shape design direction and guide product decisions.
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Aligning senior stakeholders around user needs, business goals, and a clear product direction.
Translating complex product and organisational constraints into actionable design direction teams can move forward with.
Strengthening collaboration across Product, Engineering, Marketing, and BI to support delivery and outcomes.
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Bringing the voice of the user into planning and prioritisation through qualitative and quantitative research.
Turning user insights into testable hypotheses, prototypes, and iterated solutions.
Leading discovery, feedback, and alignment sessions to reduce risk and shape product direction.
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Building and evolving design practices that improve speed, consistency, and cross-team collaboration.
Developing and maintaining design systems that support quality and coherence as products scale.
Integrating AI-assisted design tools into workflows to accelerate exploration and delivery.
What my clients & colleagues say
“Working closely with Alissa, you have the utmost confidence in her ability to manage a multidisciplinary team to achieve the right outcome. It’s very rare to see a product and design expert, so methodical on driving commercial impact for a client… There are few folks I've worked with over the last 15+ years that I would for sure go after if I was to launch my own business, Alissa would be at the top of the list of names.”
Paul Hutchinson, Managing Director and Partner, BCG X | Ventures
“Alissa is a multi-dimensional design practitioner and a proactive leader, who I was lucky enough to work with at frog. Her empathetic nature means she understands how best to motivate her team members, maintaining a positive momentum and high quality creative outputs.
Across research, synthesis and ideation, she brought fresh ideas and challenged the team’s thinking, demonstrating her value across the end-to-end design process. Alissa is always two steps ahead and is great at getting sh*t done.”
Melodie Hoke, Product Design Director, frog
“Alissa is one of the most talented UX designers I have had the pleasure of collaborating within my career span. I had the privilege of working closely with her over more than a year at frog, and I witnessed how she transformed challenging roadblocks into outstanding output. Her sharp acumen in UX design and her unwavering passion to get things done made her an invaluable project team lead.”
Guy Doron, Senior Insight Solutions Lead, Bayer